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Ep 2: Accurate attributions in the ‘Wicked’ era of hyper-personalization with Scott Desgrosseilliers
Subscribe to our newsletter: https://scaleupnewsletter.beehiv.com/subscribe
Scott Desgrosseilliers, CEO of Wicked Reports, is here 'Simplifying Attributions Pains' for you. Discussions go around consumer journey, accurate attributions, wise ad spends, predictive marketing, and much more. He talks about the strategic importance of accurate attributions in a very narrative fashion. Filled with numerous brand examples and monetary examples. Also, how important it is to analyze the customer journey rightly. While it's important to balance your reflection with prediction, you should never overestimate or overpredict. You should also know the drawing line to spend and deliver in the best way possible.
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Twitter: https://mobile.twitter.com/scaleup101
Instagram: https://www.instagram.com/scaleupnewsletter/
Youtube: https://www.youtube.com/channel/UCVZ7L3P8h8p-hWLxZpQefKA
Linkedin: https://www.linkedin.com/company/scaleup-media/
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By Simplifying eCommerce with Conversations that MatterSubscribe to our newsletter: https://scaleupnewsletter.beehiv.com/subscribe
Scott Desgrosseilliers, CEO of Wicked Reports, is here 'Simplifying Attributions Pains' for you. Discussions go around consumer journey, accurate attributions, wise ad spends, predictive marketing, and much more. He talks about the strategic importance of accurate attributions in a very narrative fashion. Filled with numerous brand examples and monetary examples. Also, how important it is to analyze the customer journey rightly. While it's important to balance your reflection with prediction, you should never overestimate or overpredict. You should also know the drawing line to spend and deliver in the best way possible.
Wanna know more?
Twitter: https://mobile.twitter.com/scaleup101
Instagram: https://www.instagram.com/scaleupnewsletter/
Youtube: https://www.youtube.com/channel/UCVZ7L3P8h8p-hWLxZpQefKA
Linkedin: https://www.linkedin.com/company/scaleup-media/