Ash Wednesday marks a decisive turning point. The season of Lent begins, and the Church speaks with clarity, urgency, and force.

In this episode of Into the Desert, we reflect on the meaning of this day, the challenge it places before us, and the path it opens for the forty days ahead. The ashes, the liturgy, and the call to repentance all converge into a single question: how will we respond?

The campaign has begun.