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Ep 2 - BASA Artists Relief Efforts with Ashraf Johaardien & Heidi Brauer
Why celebrating collaborations that facilitate opportunities is more critical than ever.
As South Africa tentatively adjusts to Level 1 of our national lockdown, BASA CEO Ashraf Johaardien remarks his surprise at the rapidity at which it occurred, with Hollard CMO Heidi Brauer echoing this and applauding South Africans’ collective capacity for care and our gift for embracing change. This was the tone of the latest episode of the BASA Awards’ podcast.
When Samm Marshall sat down to speak to Ashraf and Heidi about their Awards partnership, front of mind were with the keen adjustments both organisations were compelled to make in light of current crucial needs and changes. This sensitivity to the appropriateness of an Awards ceremony during a time of great need in the creative sector was paramount to ensuring the Awards sustain their focus on being a platform that recognises success stories in business and arts partnerships. Concomitant to this was BASA and Hollard’s overarching mandate to the arts sector, evidenced by both BASA’s Artist Relief Fund and its associated fundraising efforts, as well as Hollard’s redirecting of 50% of its sponsorship fund to the ARF. Listen to how these partners have tirelessly worked to present the 2020 BASA Awards as being truly representative of the overall tone of the creative sector today.
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By Business And Arts South AfricaWhy celebrating collaborations that facilitate opportunities is more critical than ever.
As South Africa tentatively adjusts to Level 1 of our national lockdown, BASA CEO Ashraf Johaardien remarks his surprise at the rapidity at which it occurred, with Hollard CMO Heidi Brauer echoing this and applauding South Africans’ collective capacity for care and our gift for embracing change. This was the tone of the latest episode of the BASA Awards’ podcast.
When Samm Marshall sat down to speak to Ashraf and Heidi about their Awards partnership, front of mind were with the keen adjustments both organisations were compelled to make in light of current crucial needs and changes. This sensitivity to the appropriateness of an Awards ceremony during a time of great need in the creative sector was paramount to ensuring the Awards sustain their focus on being a platform that recognises success stories in business and arts partnerships. Concomitant to this was BASA and Hollard’s overarching mandate to the arts sector, evidenced by both BASA’s Artist Relief Fund and its associated fundraising efforts, as well as Hollard’s redirecting of 50% of its sponsorship fund to the ARF. Listen to how these partners have tirelessly worked to present the 2020 BASA Awards as being truly representative of the overall tone of the creative sector today.