How do you create a marketing campaign without access to the product? That was one of the challenges faced by Borshoff when developing the campaign for the new Alligators and Crocodiles exhibit at the Indianapolis Zoo. Learn about the fun they had interviewing kids and how the idea of creating a rap commercial came to be. 

Guests: Dominique Gilmour, Vice President, Client Services, Borshoff and Colin Dullaghan, Sr. Writer, Borshoff

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

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