For hundreds of years, people had traveled to a bazaar, shops, or malls and offered a coin or piece of paper in exchange for goods and services. E-commerce involved a fundamentally different kind of engagement – via clicks and screens. The task before the early e-commerce companies, then, was essentially to transition people from physical to digital forms of storefronts, aisles, shopping carts, checkouts, and more. You'll hear the story from Mitchell Baker (Chairwoman of Mozilla), Paul English (Founder of Kayak.com), Alan Lacy (Former CEO of Sears), Lou Montulli (Inventor of the web cookie), Phil Zimmermann (Creator of PGP Encryption), Thomas Parkinson (Cofounder of Peapod), Larry Landweber (Founder of CSNET), and Scott Eckert (Former Head of E-commerce at Dell).