What does “clinically proven” really mean in aesthetic medicine?

In this episode, Dr Ravi Jain and journalist Amber Graafland break down:

• The different types of clinical trials
• Why double-blind studies matter
• How percentages can mislead consumers
• The role of funding in research
• Why before-and-after photos aren’t always what they seem
• How TikTok and celebrity culture influence treatment demand

We explore the difference between science and marketing — and explain how to ask better questions before committing to any aesthetic procedure.

If you want clarity over hype, this episode is for you.

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