Once you start putting the puzzle pieces of a community together, something shifts.

You stop just seeing followers, and you start seeing ecosystems.

You start to notice:

• Who the real thought leaders are (not just the loudest).

• Who’s curating the conversations.

• Who’s hosting the rooms—literal or digital—where your dream clients are hanging out.

And the magic question becomes:
How do I get my message in front of them?

Because once you're in that circle, you're not just marketing anymore.
You're speaking into conversations that are already happening—ones your ideal client is already paying attention to.

This does two things for you:

1. It shows you who to actually engage with.

Not just to “build your network,” but to build relevance. You’ll know who’s worth commenting on, DMing, podcast-pitching, partnering with.

2. It gives you a direct line into your ideal buyer’s psyche.You’ll start hearing—in their own words—what they’re struggling with, what they’re worried about, what they’re trying to figure out at 11pm when they should be sleeping.

And now you’re not just guessing what to say.
You’re answering questions they’re already asking.
You’re speaking directly into their moment.

But here’s where people mess this up:

They view the community only through the lens of what they want to sell.

When you do that, you miss the nuance. You miss the human stuff.
You become another vendor, shouting into the void.

The brands that win?
They study the ecosystem like anthropologists.
They show up to understand before they try to be understood.
And when they finally speak, it lands.

Because it wasn’t crafted in a vacuum.
It was built in the wild—where the buyers actually live.

Get the spreadsheet to create your "Dream 100" here.

Follow me on Linkedin - https://www.linkedin.com/in/martinjsalgado/