What if you looked at all of your marketing as an experiment?

After all, there is really no such thing as a perfect anything. There's no perfect post on social media. No perfect email that's going to get thousands of people flocking to your door. Same thing for a blog post. It just doesn't exist.

I don't tell you this to discourage you, but rather to encourage you to try new things. So, Stick with me here.

I will say this, though; making your messaging and stories consistent and simple can create a win, win, win.

It makes it very easy for people to say, "if you need to hire someone for [blank], this is the exact person you need to know." I want to help you achieve this by doing an exercise with what I call Content Buckets. That's what this episode is all about.

So go ahead and click "Play", with your pen and paper in hand, and I will walk you through the exercise, step by step. Please follow us on Apple, Spotify, or whatever your preferred podcast platform is and leave us a review. Your feedback will be very valuable in helping others find us.