My guest today is Cathey Armillas the world-renown public speaker and creator of How to Rock a TED Talk. Cathey coaches visionaries and thought leaders to help them transform their ideas into amazing and memorable speeches. Cathey is also the author of the Unbreakable Rules of Marketing and a non-traditional marketing strategist whose creative and irreverent approach caught the attention of the David Letterman Show. Listen to our conversation where we discuss giving a keynote vs. a TED Talk, the awesomeness of Big Brothers Big Sisters and how the magic starts with the clarity of an idea. 

Show Links:

• Cathey Armillas:  Website - LinkedIn
• The Unbreakable Rules of Marketing (available on Amazon)
• The TED Talk Essential Elements 
• Professional Speech vs. TED Talk
• Big Brothers Big Sisters: https://www.bbbs.org
• Cathey's TED Talk (Share Your Life):
• Cathey and I pimpin' out Sir Mix-A-Lot's Baby Got Back
• TEDx Portland
• Toastmasters International 

 For complete show notes and more information visit here

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