Procurement is gaining unprecedented momentum across the Middle East. Driven by large government-led "mega projects" and rapid digital transformation, procurement is becoming a central driver of economic development and private sector modernization. This shift is influencing talent, technology adoption, and the growing expectations placed on businesses and suppliers throughout the region.

In this episode of the #LoveProcurement podcast host Kelly Barner welcomes Sara Omer to the show. Sara is Ivalua's Sales Director for the Middle East, North Africa, and Turkey, and she has seen firsthand a sharp uptick in procurement influence and excitement.

Sara describes the vision and resulting transformation being seen across the Middle East:

• The effect all of this procurement-centered energy and attention is having on talent
• How small to medium-sized businesses are being supported and "incubated" so they are prepared to innovate at the rate desired by the government
• The role AI is playing in procurement and how willingly teams are adopting it

Links: Sara Omer on LinkedIn