Welcome to the first class of the Badass Breeder Mentorship! Being a breeder is filled with unique challenges, from isolation to judgment and feelings of inadequacy. This is why it is so important to get a strong sense of your Why and the approach you use at your breeding practice, which is exactly what this mentorship is designed to help you achieve! Today we start our training by covering Jeanette’s Badass Breeder oath and how its tenets form the backbone of the approach at 4E Kennels as well as this mentorship. We look at how Jeanette thinks about planning litters, parent standards, parent care, puppy curriculum, puppy development, puppy evaluation, lifetime responsibility, client community, and the need to raise puppies using a loving approach. Jeanette takes a deep dive into each of these principles that inform her oath and unpacks the way they play out in her attitude to her clients, business, and of course, her puppies! As Jeanette says, our aim is to heal hearts and change lives through the power of a dog, so be sure to tune in and hear how you can get even better at this within your breeding practice.

Key Points From This Episode:

• Challenges faced by breeders such as loneliness and negative judgment.
• Fighting back against these challenges by creating a community of badass breeders.
• A list of Jeanette’s accomplishments and her credibility as a thought leader on breeding.
• The main goals that Jeanette wants to reach with the participants in her classes: to put the puppy first and find their Why.
• Jeanette’s badass breeder oath that she centers her program around.
• Recommendations for planning litters, parent standards, parent care, puppy curriculum, puppy development, and more.
• Why it is so important to evaluate puppies after day 49 and even day 60.
• How to evaluate puppies and why clients should not choose them before being evaluated.
• The main reasons why puppies are surrendered and how evaluation can help prevent them.
• How evaluating puppies correctly leads to happier clients and more referrals.
• Honoring lifetime responsibility and Jeanette’s policies around reservation fees and customer service.
• Jeanette’s policy around client community and how she makes people feel special and inspired.
• The segment about love in Jeanette’s oath and how rearing puppies helps her to be a better person.
• Staying true to your mission and the reason you breed.
• Jeanette’s feelings about why badass breeders deserve to make money.
• How Jeanette structures her business so that it is profitable.

Links Mentioned in Today’s Episode:

Jeanette Forrey

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Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's Guide

Raising the Empowered Puppy Guide for Clients

YouTube Playlist

Jeanette Forrey Email