Olu Gbenga Obafemi is a multidisciplinary creative whose work moves fluidly between music, film, photography, and production. A longtime mentor and Marcus Graham Project alum, he has helped shape the journeys of countless creatives navigating shifts and breakthroughs in the advertising world. In this episode, we delve into Olu’s path, his perspective on creative pivots, and what it means to pursue purpose-driven storytelling at the highest level.