Many email marketers end up scratching their heads when they don’t get desired results from their email campaigns. But most of the time, they don’t realize that such underwhelming results are the outcome of broadcast emails or poorly segmented data.

We bring you our latest podcast on Data Segmentation – specific to Email as a channel.  Joining us Dela and Chaitanya, try to break down the complexity of data segmentation and give you some actionable insights to help you slice and dice your data to create the right customer experience.

If you are segmenting your data wisely, you care about delivering relevance to your subscribers and make them feel like individuals.

They discuss

• Why data segmentation matters
• Types of data segmentation
• The most basic level of data segmentation to some of the most advanced methods
• How to get customers to tell you about them, without you having to digging into their lives
• How can you segment your data and grow your list simultaneously
• What should be your KPIs to measure results

Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website