Building a brand for your artist project or band can seem like a daunting task. Where do you start? Social media? A website? uhhh a logo?

We'll walk you through the fundamental purpose of branding and present you with four questions that you can use to start figuring out what your brand should be, and who it's for.

By the end, you'll be able to concisely describe yourself as an artist and also describe your ideal audience member.