Most cities throughout Australia are likely to have a daily newspaper which is part of Newscorp. In this episode, Julie chats with Caitlan Charles, the Deputy Editor of the Townsville Bulletin who walks us through what it is like behind the scenes, and what newspaper journalists and editors are looking for when determining which stories to bring to their local communities. Tune in as Julie and Caitlan share some golden tips and insights to help you Create Your Own PR.