Down, But Not Out

Ep. 2 How rTraction is Rebuilding After Losing a Fortune 500 Client


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In the second episode of Down, But Not Out, Nick talks to David Billson about how his company, rTraction, lost a fortune 500 client that made up ~70% of their revenue. This lead to rapid staff and attempted cost reductions that taught David a valuable lesson on the difficulty of downsizing a company. Since the Down, But Not Out moment and losing <$2M in yearly revenue, David has been able to make strides towards rebuilding rTraction and has taken the time to invest in new businesses and opportunities. Listen today to hear how David and his team overcame and adapted to their new reality.

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Down, But Not OutBy Nick Hollinger