Content is for Closers

Ep. 2 - How to Build a Content Team That Can Help Raise $21 Million with Eric Dodds


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In this conversation, we talked about: 

  • (2:30) What we’d do if we weren’t marketers (trigger warning for pilots)
  • (6:20) What is Rudderstack?
  • (11:10) How to train your team to create content for you
  • (15:05) Content creation process guaranteed to resonate with customers
  • (23:33) “Greatest hits” start working just as you’re tired of them
  • (25:12) How to grow a brick & mortar business
  • (31:30) How Eric would spend $150k for content marketing
  • (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill

Links & Resources: 

  • Pomp Podcast
  • My First Million
  • Wyze Headphones
  • Rise and Fall of Mars Hill

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