Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the customer-centric lifecycle can help you build revenue and customer equity.  Key Concepts: customer equity, CLV / CLTV, customer centricity, customer digital data, customer equity metrics Soundtrack: Kevin MacLeod - Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices

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