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Ep. 2 How your customers' journey will help you improve your profit margins
Do you have a strategy to grow your company? Most product-based e-commerce companies focus their energy and money on attracting and converting new customers in the hopes of bringing in more revenue.
But what they are missing is that more revenue doesn’t equal growth. Growth comes from more revenue that brings better profit margins.
It’s not the same to own a company that makes $1 million in revenue with a 10% profit margin as it is to own a company that makes $1 million in revenue with a 25% profit margin. See the difference?
When trying to grow your company, you should focus on strategies that increase your revenue AS WELL AS improve your profit margin.
In today’s episode I’ll explain:
- Why your perpetual customers are the answer for growing your company.
- How you can leverage a transformational journey to persuade your customers to keep purchasing from you.
When you understand the name of the game is constant repeat business, then you can really develop a strategy that will increase your revenue and improve your profit margins.
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By Lizz RomneyDo you have a strategy to grow your company? Most product-based e-commerce companies focus their energy and money on attracting and converting new customers in the hopes of bringing in more revenue.
But what they are missing is that more revenue doesn’t equal growth. Growth comes from more revenue that brings better profit margins.
It’s not the same to own a company that makes $1 million in revenue with a 10% profit margin as it is to own a company that makes $1 million in revenue with a 25% profit margin. See the difference?
When trying to grow your company, you should focus on strategies that increase your revenue AS WELL AS improve your profit margin.
In today’s episode I’ll explain:
- Why your perpetual customers are the answer for growing your company.
- How you can leverage a transformational journey to persuade your customers to keep purchasing from you.
When you understand the name of the game is constant repeat business, then you can really develop a strategy that will increase your revenue and improve your profit margins.