Jaguar just executed one of the most controversial rebrands in automotive history—and the results have been catastrophic. Sales down 97.5% in Europe. A $1.9 billion quarterly loss. A cyber breach that shut down production for five weeks. And a rebrand campaign that became a global punchline.

In this episode, we dissect everything that went wrong with Jaguar's bold (and disastrous) pivot to an all-EV luxury brand. From the infamous ad campaign with no cars to the decision to discontinue their entire product line before having replacements ready, we explore how a six-year sales decline turned into a full-blown brand crisis.

But it's not all doom and gloom. We also offer some audacious (and unsolicited) advice on how Jaguar can turn this around—including becoming the official car of James Bond, selling on Amazon, and bringing in creative visionaries like JJ Abrams to lead the transformation.