Many businesses start with a great idea for a new product. But for entrepreneur and business owner Katharine Wolf, a personal mission founded on core values drove her more than any product could. 

Katharine’s brainchild Odetta, is a global network of gifted, and untapped freelancers in the growing gig economy. Unlike Fiverr and Upwork, Odetta is centered around a mission that enables highly educated women in countries where women face constraints in the job market due to location, time, and work culture, specifically in the Middle East.

Katherine sat down with the Entrepreneur's Studio's host Chris Allen to share how she developed Odetta based on her personal mission to build products and services for women. 

Follow The Entrepreneur’s Studio so you never miss an episode:

Apple Podcasts: https://podcasts.apple.com/

Spotify: https://open.spotify.com/

Youtube: http://www.youtube.com

Instagram: http://www.instagram.com

The Entrepreneur’s Studio is sponsored by Auris, helping small and mid-sized businesses simplify payroll and HR with powerful tools and real human support. Learn more at https://www.auris.io