We're With The Brand

Ep. 2 | Logo Mania: Logos & Branding

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How important are logos, really?

Well, 90% of the information processed by our brains is visual—so the answer is "pretty important."In the words of our Creative Director, "Logos are the cornerstone of brand recognition." We couldn't have said it better.

With humans being inherently visual creatures, a logo can help tie in your brand identity to a visual—making people more likely to remember and recognize you. And if people are remembering you, you're more likely to succeed.

In this episode, we cover why logos help branding, examples of successful logos, and tips for creating your own logo.

Check out our agency here.


Sources

  • https://velvetshark.com/articles/why-do-brands-change-their-logos-and-look-like-everyone-else
  • https://www.forbes.com/sites/theyec/2018/11/30/the-importance-of-having-the-right-logo/?sh=7d1464dd1ccb
  • https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective#:~:text=A%20well%2Ddesigned%20logo%20can,a%20brand%20is%20all%20about.
  • https://movableink.com/blog/29-incredible-stats-that-prove-the-power-of-visual-marketing
  • https://www.thebrandingjournal.com/2019/05/difference-logo-design-branding/#:~:text=design%20and%20branding%3F-,Logo%20design%20is%20the%20process%20of%20designing%20a%20logo.,their%20products%20over%20the%20competition.
  • https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1326
  • https://vtldesign.com/brand-development/brand-and-logo-questionnaire/
  • https://blog.hubspot.com/sales/positioning-statement#:~:text=Nike%20Positioning%20Statement%3A,of%20the%20highest%20quality%20materials.
  • https://www.businessinsider.com/baskin-robbins-redesign-photos-of-logo-packaging-merch-2022-4#baskin-robbins-is-getting-a-major-rebrand-the-multinational-ice-cream-brand-is-ditching-the-blue-in-its-logo-in-favor-of-brown-and-opting-for-a-simpler-font-with-the-companys-name-fully-capitalized-and-a-dot-standing-in-for-the-hyphen-1
  • https://docs.google.com/document/d/18mWVI49ivNwOKWQ2eF0COxlodIH3qHQf69L4mECEeOs/edit#heading=h.hhevn0icya3z
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    We're With The BrandBy Paula Bouza and Hannah Carr