Luca Franco is CEO of Luxury Frontiers and one of the most progressive hospitality project developers in the world. His work is grounded in nature and authentic, immersive experiences in remote and radical parts of the planet.  He calls in from Chicago, Illinois to talk with our host and co-founder of Wood Couture, Filippo Sona.

Some highlights of this episode include Luca talking about how he assimilates into new cultures, how he hopes to inspire and transform people through travel, what the ROI of a sustainable project is and how he centres himself if he loses focus.

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