Welcome to this episode of Aqua Talks! Join hosts Larry Aldrich and Mady Dudley as they dive into some of the hottest trends and insights in the marketing and PR world. In today’s episode, Mady explores the rising trend of sleep tourism, where travelers prioritize rest over traditional vacation activities, and how destinations incorporate sleep-focused amenities to cater to this demand. Mady also shares her professional journey, offers a detailed look at the evolving landscape of public relations, and highlights the role of AI in reshaping the industry. Plus, she discusses her goals for 2025, including attending the IMM Travel Conference and building strong media relationships. Don’t miss this insightful conversation filled with valuable takeaways for anyone interested in the marketing and PR space!

IN THIS EPISODE:

• (1:58) Mady discusses the rise in popularity of sleep tourism
• (3:54) Mady shares her marketing journey and defines public relations
• (7:00) Mady talks about her favorite campaigns and the most significant changes in public relations marketing she has seen over several years
• (10:44) Mady shares her goals for 2025 and discusses going to the IMM travel conference
• (13:31) Reach out to Aqua Talks for your free consultation

KEY TAKEAWAYS: 

• Sleep tourism is a growing trend in which travelers prioritize rest over traditional vacation activities. Hotels and destinations incorporate sleep-focused amenities like turn-down services, sleep masks, and sleep yoga classes to meet this demand for relaxation and rejuvenation.
• Public relations has expanded significantly, incorporating earned media, paid content, influencer partnerships, and thought leadership articles. The rise of AI tools, like ChatGPT, is also reshaping how PR professionals create and structure pitches, making the process more efficient and creative.
• Building strong, thoughtful relationships with reporters and media outlets is essential in PR. This approach emphasizes long-term connections, ensuring that even if a reporter isn't currently working on a relevant story, they may reach out in the future. Being detail-oriented and innovative in finding new ways to tell a client's story is crucial.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

@MadytheExplorer

ABOUT THE HOSTS: 

Meet Larry Aldrich, host of Aqua Talks. With a background in the U.S. Air Force and as the founder of Bruinsis Technology LLC, a Service-Disabled Veteran-Owned Small Business, Larry has decades of experience in the public and private sectors. In 2024, he acquired Aqua Marketing & Communications, merging the firms into a leader in destination marketing and public sector solutions. Join Larry for insightful, lively conversations and actionable marketing takeaways in each episode of Aqua Talks.

Meet Mady Dudley, a public relations expert skilled in crafting strategic campaigns that elevate brand awareness and generate buzz. With roles at Codeword, Red Rooster PR, and Paradise Advertising, she’s worked with top clients like JW Marriott Marco Island, The Dalí Museum, and Visit Indian River. Mady's achievements include amplifying earned media for Google and driving a 25% boost in referral traffic for a client within 90 days. Tune in to Aqua Talks, where the future of destination marketing takes flight.

Larry Aldrich, Mady Dudley, Aqua Talks, Sleep Tourism, Public Relations, Media Relationships, Marketing Trends, PR Industry, Travel Trends, Influencer Marketing, AI in PR, Content Creation, Media Outreach, Travel Marketing, Thought Leadership, PR Campaigns, IMM Travel Conference, PR Strategy