In our second episode, we're taking a cynical look at the trend forecasting industry in 2024. Spoiler: it's not pretty. We dive into why everyone seems to be recycling the same tired insights, with little depth or staying power. From relentless trend cycles to "culture-vulture" brands and the flood of vapid research, we're asking: has trend forecasting lost its edge? Tune in as we unpack what went wrong and if the industry can rediscover its relevance.

In our second episode, we're taking a cynical look at the trend forecasting industry in 2024. Spoiler: it's not pretty. We dive into why everyone seems to be recycling the same tired insights, with little depth or staying power. From relentless trend cycles to "culture-vulture" brands and the flood of vapid research, we're asking: has trend forecasting lost its edge? Tune in as we unpack what went wrong and if the industry can rediscover its relevance.

In our second episode, we're taking a cynical look at the trend forecasting industry in 2024. Spoiler: it's not pretty. We dive into why everyone seems to be recycling the same tired insights, with little depth or staying power. From relentless trend cycles to "culture-vulture" brands and the flood of vapid research, we're asking: has trend forecasting lost its edge? Tune in as we unpack what went wrong and if the industry can rediscover its relevance.

Ep 2 - Post Brand Era

🎙️ Waxing Cynical is here – yes, it's another podcast nobody asked for, brought to you by two brown girls who were never given the mic (so we took it). As self-appointed outsiders and full-time sceptics, we're not here to solve anything – just to dig in, analyse, and side-eye the world of culture and business. I'm an existentialist; Jamila Ali is a nihilist. Together, we’re here to see if there’s any meaning, substance, or even hope in consumer culture, or if it’s all just noise with a nice aesthetic. From fashion to digital, beauty to retail, we’ll be wading through it all and asking how brands might find more depth (without us holding our breath). Tune in if you’re into grumpy insights, big questions, and a little eye-roll or two.

Business

Marketing

🎙️ Waxing Cynical is here – yes, it's another podcast nobody asked for, brought to you by two brown girls who were never given the mic (so we took it). As self-appointed outsiders and full-time sceptics, we're not here to solve anything – just to dig in, analyse, and side-eye the world of culture and business. I'm an existentialist; Jamila Ali is a nihilist. Together, we’re here to see if there’s any meaning, substance, or even hope in consumer culture, or if it’s all just noise with a nice aesthetic. From fashion to digital, beauty to retail, we’ll be wading through it all and asking how brands might find more depth (without us holding our breath). Tune in if you’re into grumpy insights, big questions, and a little eye-roll or two.

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Ep 2 - Post Brand Era

Ep 2 - Post Brand Era