In this episode of Paid to Know, Ricka Raga talks about one of the biggest business lessons she learned from client pricing: your price is not just what people pay — it is the container that decides how well the work can be delivered.

She breaks down what different yearly client containers taught her, why smaller budgets cannot always hold the same level of strategy, and why The Digital Authority’s Growth Program now starts at a specific amount per month.

This episode is for service providers, agency owners, consultants, creatives, and business owners who are learning how to price from truth instead of guilt, panic, or the desire to be chosen.