James Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model including, [1:20] how and why the Functional Forum got started and how it's evolved over time, [8:30] the value of recording (and making available evergreen) educational content, [9:40] how a small, local Meetup group in New York turned into a network of over 200 groups all over the globe, [14:30] how to accelerate growth by solving a need for a key channel partner, [18:25] how to keep an intensely loyal following (even with a huge audience), [21:00] the power of the "everyman story" as a marketing tactic, [23:40] the role technology is playing and the pain-points it's solving in the "evolution of medicine" and optimizing practice models, [26:25] the business model that will power "functional medicine 2.0" practices, and how the practice of the future will package care, [33:25] capturing the attention and trust of an audience, [34:45] how the micro-practice ("box") model of Crossfit could translate to medical practices, [37:50] what the centers of health creation will look like in the future, [44:30] and what's next.

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