We've all heard about or read single's ads, yes? The single bachelor seeks his perfect match for long walks on the beach and a shared interest in wine tasting.

When you're hiring a new candidate, you're essentially doing the same thing, except instead of long beach walks and wine tasting it's more like shared interest in impeccable customer service and a clean inbox.

We discuss the differences between job descriptions and job advertisements, how to write both, and how to identify your ideal candidate by strategically creating a list of a ideal candidate qualities that match your job opportunity.