Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the go-to-market challenges facing tech businesses today.

“You have to ask yourself is my strategy really crafted for today's realities? We really have to ask the fundamental question, are we built for today's realities and those going forward, or are we still operating in yesterday's based on yesterday's assumptions and we're just tinkering around the edges.”

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