Arab Hip Hop is taking over South West Asia and North Africa. From the UAE to Morocco, the genre has inspired a new generation of artists. Spurred on by social media and online streaming sites that have provided artists with a platform, Arab Hip Hop is being hailed internationally for its attitude and cutting-edge sonics. It's the stage on which the consciousness, identity and art of a generation is being expressed. This year’s Shubbak Festival hosted some of the hottest new wave Hip Hop artists, including The Synaptik, Felukah, Bint7alal and Philip Rachid aka Soultrotter. In this episode, DJ Nooriyah sits down with them to hear their stories and what music really means to them.