In this episode of the Adoption Curve, we chat with Pasha Irshad, co-founder of HubSpot Gold Partner Shape and Scale, about why most tech purchases fail to deliver ROI and his proven 3-step framework to fix it.Pasha shares why buying a solution doesn't equal solving the problem and breaks down the exact process he uses with clients to audit their tech stack, align stakeholders, and ensure successful implementation.If you're an L&D professional, enablement leader, or operations manager struggling with technology adoption, this conversation is packed with actionable frameworks you can implement immediately.Want to make your tech stack training more effective? Check out IORAD's interactive tutorial builder: iorad.comSOCIALS:👨‍💻 Connect with Sean - https://www.linkedin.com/in/seanadams/👨‍💻 Connect with Pasha - https://www.linkedin.com/in/pashairshard/🌍 IORAD website - [https://www.iorad.com](https://www.iorad.com/)⏰ TIMESTAMPS00:00: Introduction to tech stack adoption challenges02:33: Why buying software doesn't solve problems05:24: The 3 questions to ask before any tech purchase08:41: Process documentation before technology implementation12:49: How to measure training success (hint: silence is good)14:59: How AI is disrupting traditional learning17:35: The tech stack audit framework explained21:42: When NOT to automate (and why)25:17: Final thoughts on tech adoption