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Ep 2: What is the difference between attribution, experimentation, and modeling?
In the ever-evolving world of marketing, understanding the impact of your efforts is crucial to success. Join us as we dive deep into the fascinating realm of marketing measurement with "What is the Difference Between Attribution, Experimentation, and Modeling?" This episode is designed to enlighten marketers, analysts, and business owners alike on the distinctions and interconnectedness of these three powerful analytical approaches.
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.
Twitter:
Bryan: @bryanecano
Rishabh: @rishabhmjain
LinkedIn:
Bryan: https://www.linkedin.com/in/bryancano/
Rishabh: https://www.linkedin.com/in/rishabhmjain/
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.
View all episodes
By Measurement TalksIn the ever-evolving world of marketing, understanding the impact of your efforts is crucial to success. Join us as we dive deep into the fascinating realm of marketing measurement with "What is the Difference Between Attribution, Experimentation, and Modeling?" This episode is designed to enlighten marketers, analysts, and business owners alike on the distinctions and interconnectedness of these three powerful analytical approaches.
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.
Twitter:
Bryan: @bryanecano
Rishabh: @rishabhmjain
LinkedIn:
Bryan: https://www.linkedin.com/in/bryancano/
Rishabh: https://www.linkedin.com/in/rishabhmjain/
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.