"Be a resource, not a sales pitch" - the BASIC principles of successful social media marketing; and something I see many business owners do WRONG when they first start online.

In this episode you will learn:

* how to balance value posts and sales posts the right way (jab jab jab right hook by Gary Vaynerchuck)

* how to show off your knowledge and position yourself/your business as an authority

* how to become the go-to resource in your industry

* the ROI (return on investment) of social media - YOU need to invest NOW

* why Social Media nowadays is an engagement game and not a numbers game

* how to create valuable content (3 things your content NEEDS to do)

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