TechTables

Ep. 2 Why Innovation is the Key to Great Customer Experience with Rick Belliotti, Director of Innovation and Customer Experience Design at the San Diego County Regional Airport Authority


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If you’re a parent, what’s the one thing you wish your kid would do on a plane? 

Even if you’re not a parent, what’s the one thing you wish other people’s kids would do on a plane? 

If you answered “sleep,” then you are correct! 

Well, thanks to Rick Bellioti, Director of Innovation and Customer Experience Design at San Diego County Regional Airport Authority, more kids are sleeping on more flights. 

And it all comes down to innovating better customer experiences.

I had a chance to ask him how exactly he’s innovating San Diego’s customer experience and he had some great responses.

Rick went over:

  • How to approach innovating your CX
  • Why measuring feelings is so tricky
  • How to innovate kids sleeping on flights (yeah, you have to listen to find out!)
  • Why the best technology innovations are hard to notice

This post is based on a TechTables podcast with Rick Belliotti. To hear this episode, and many more like it, you can subscribe to TechTables here

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TechTablesBy Joe Toste