It dropped again. Not the stock market or consumer confidence. No, the number of reps hitting their quota declined…for the fifth year in a row. It’s unprecedented. It’s now at an all-time low of 53% while the stock markets hit record highs.

The bottom line is that half of all sellers are failing, and it’s getting worse. Something’s amiss.  Why is this happening?  This week on the sALES with ASLAN Podcast, we dig into not only why this is happening, but how to turn this trend around.  Spoiler alert: it has something to do with your customers’ receptivity to your message.