How is AI changing the way creatives work? In this episode of the Spitfire Podcast, Motso hosts a roundtable with creative experts from Spitfire, including strategic, design, copy, social, and SEO pros, to unpack how AI is reshaping content creation.

We explore:

• How AI helps speed up ideation and research

• Using AI as a writing assistant (not a writer)

• The dangers of AI hallucinations and how to fact-check

• The ethics of using AI in client work
  

From content wireframes to SEO audits to social copy rewrites, we cover real use cases and honest insights from people using AI daily. 

📌 Watch this if you're in marketing, content, or design and want to understand the fundamental role of AI in creative work.

💬 What’s your biggest AI learning so far? Drop it in the comments!

🔗 Connect with Spitfire: spitfireinbound.com