Angela Leech is the Senior Director of Research at Sirius Decisions, and has over two decades working in and on channel partner and global partner programs. Before joining SiriusDecisions, Angela worked at Adobe, where she managed the EMEA partner program and the channel marketing plan that was designed to support more than 36,000 partners for the region. She is well-versed in both the challenges and opportunities that the ever-shifting digital landscape is presenting to brands. Her expansive perspective has shown her some great practices in channel marketing, but in this episode Angela and Steven focus on the top ten mistakes people should avoid in their partner programs along with some practical, tactical advice to help folks do better.