FOMO...such a real feeling that it'll get you to buy that extra container of strawberries cause it's on sale for 2 for $5 even though you know that the second box may go bad cause you just threw out a box of strawberries that went bad..true story btw. 🤦🏻‍♀️

People do all sorts of things to "not lose out"...it's a very real feeling that shows up in so many areas of our lives, including business...

The problem is that when it shows up in your business it can make it incredibly difficult for you to effortlessly attract your dream customers...

Especially when you’re trying to be everything to everyone cause you feel like your offer is so special that everyone needs it or maybe you’re not trying cause you know that won’t work, but you still can’t effortlessly attract them...

In this episode, I talk about why being everything to everyone is killing your business and no I don't just talk about creating a target avatar for your business, I go much deeper than that...

And the great news is that more likely than not your competitors aren't going this deep so you knowing and implementing what I share with you will make you stand out and become the "go-to" person to solve your market’s problems...

Let's dive in now!