Join me in this episode as I sit down with two amazing guests, Nikki and Chris, to dive into the world of content creation. Nikki is a user researcher and founder with a passion for horror fiction, while Chris runs the creator businesses UX Playbook and Backlog.

We explore their journeys, the importance of creating content, overcoming challenges, and tips for getting started. From the pitfalls of chasing vanity metrics to the positives of finding your authentic voice, we cover it all.

Whether you're considering content creation or looking to improve, this episode is packed with valuable insights and practical advice.
(02:15) Background and Interests

(05:35) Starting Content Creation: Nikki's Perspective

(06:42) Starting Content Creation: Chris's Perspective

(08:31) Challenges and Rewards of Content Creation 10:15 Inspiration and Tools for Content Creation

(17:33) Writing Tips and Overcoming the Blank Page

(21:26) Benefits of Content Creation for Career Growth

(23:29) Exploring Content Creation on Instagram

(23:52) The Benefits of Creating Content

(24:48) Challenges of Creating Content for Business

(27:14) The Long Game in Content Creation

(29:27) Horror Stories and Challenges

(33:12) Dealing with Plagiarism

(42:34) Tips for New Content Creators

(48:16) Conclusion

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You can follow Nikki on Linkedin or her User Research Strategist page

You can find Chris on Linkedin at or at UX Playbook