Customer service is always important. There is nothing more rewarding than a pleasant conversation with a customer service rep that turns a wrong into a right, and there is nothing more frustrating than feeling ignored.

Social media is an organization’s first line of defense when it comes to customer relationships. It offers visibility into your company’s offers and services, provides a forum for discussion, and attracts feedback publicly and privately. 

And if you’re not actively approaching social media through a lens of customer service, you’re missing out. Whether you’re on social media or not, your customers are. And they’re talking about you. And not just to your face.

So how can we infuse better customer care into our social media approaches?

Join Hillary as she explores traditional customer service practices that serve brands well online, including stories of how it can go right and how it can go very, very wrong. You will walk away with a handful of tangible tips and considerations to infuse into your content mix, and hopefully rethink social media as a simple content exchange tool. Let’s dive in.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.