With so much demand for people's attention, it is important that, once you've got a prospective customer to interact with your site, they are able to carry out the action you want them to without distraction. Landing pages are a great way to do this. But how do you use them effectively?

In this episode, James and Nick sit down to discuss landing pages. They talk about why you should use them instead of just sending someone to your website, examples of landing pages that have worked for themselves and their clients and also looking at the landing pages of some big brands to see what can be learnt and how it can be applied to your own campaigns to maximise their success.

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