Everything did not go as planned when Joy Monster received funding from the Shasta Angels two years ago. They learned, pivoted and reorganized. Now Joy Monster finds themselves with a new focus and in their second round of fundraising.

In this episode we meet Mark Soderwall, Joy Monsters new CEO and hear the story, the struggle and the dreams to finally scale. Will it become Reddings next startup success story? We don't know. What we do know is that they are a company on the brink. . . .