Scale Up Your Sales and Marketing

Ep 20: Mastering Seasonal Swings - Understanding the rhythm of your Business


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In small businesses, understanding seasonality and managing cash flow are crucial for success.

In this episode, Leisa & Vic discuss the importance of anticipating seasonal changes, adjusting business strategies, and pre-planning for unexpected fluctuations.

Leisa & Vic also emphasise the need for proactive planning, self-care, and upskilling to maintain a purposeful workload during quiet periods.

Creating content during downtimes and factoring in monthly expenses are also highlighted by Leisa & Vic as key strategies for managing cash flow and maintaining a successful business.

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Connect with your Hosts:

⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠

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Follow the show:

⁠⁠⁠⁠On Instagram⁠⁠⁠⁠ 

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