Olga Wojas is the Country Manager UK at DataFeedWatch. DataFeedWatch is a business which provides data feed management and optimisation software for businesses worldwide. They are trusted by 10,000+ online merchants, in 50 different countries and distribute products on 1000 global eCommerce channels. 

In this podcast, Olga shares where to start with feeds and the 3 must-have features to optimise your feed. She discussed supplementary feeds and what optional features are a no brainer to deliver better results. She shares her advice on how you can automate and optimise your data feed to improve your exposure on the search engine.

She shares the biggest mistakes that eCommerce retailers make with their data feed and shares one of the hidden secrets that drive better results, eliminating your product ID. She discusses the benefits of joining a CSS partner and the importance of delivering a seamless customer experience online.