*This Part 1 of 2 of Kyle's conversation with Andrew*

There are a lot of differences between Marketing and Sales operations. But at the heart of any successful campaign is the Customer. 

Andrew Holmes from ICS Creative joins Kyle to discuss two key exercises that need to be conducted to ensure success in your revenue growth.

First - you need to build your Ideal Customer Profile. Collaboration between Sales and Marketing will help build an accurate picture of what attributes make up an "Ideal Customer".

Second - the customers buying journey needs to be mapped out. Each stage of the process that a customer will navigate through has to be thought out and logical. The right messaging, combined with the proper Call to Action, all while feeling personalized and tailored to the potential customer as much as possible.

Doing these two exercises will build a clearer picture of who the organization should be focusing their attention on, and what milestones they will be completing along their journey.