On episode 13, Emmalee Amthor, touched on her use of social media as part of her employer branding strategy at Saginaw Valley State University. This episode furthers the social media conversation by taking a look at how to leverage social media to attract the faculty and staff that you want to your institution.

Here are your takeaways for episode 20:

1. You will learn what considerations need to be made before including social media in your talent attraction strategy.
2. You will also get an idea of how to choose the platforms that are best for your strategy.
3. You will also learn what it means for an institution to be authentic in using social media to attract talent. 

Guest Name: Jenny Li Fowler

Guest Bio: Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and the host of the Enrollify podcast “Confessions of a Higher Ed Social Media Manager.” She served as editor-in-chief of State Farm's Auto Learning Center as well as social media manager and web editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space. She is the author of Organic Social Media, How to Build Flourishing Online Communities. Jenny is Korean American and based in Cambridge, Massachusetts. 

Guest Social: https://www.linkedin.com/in/jennylifowler/