He had the swagger. He had the spotlight. He had the NIL deals. So why did Shedeur Sanders fall all the way to the 5th round in the NFL Draft?

In this episode, we unpack the brand that was built around Coach Prime’s son—and why it collapsed under the weight of its own hype. From misplaced bravado to tone-deaf messaging, we explore what happens when a brand grows louder than the performance behind it.