Pick One Place to be Excellent and Superior

 

Are you afraid marketing your business for growth these days has come down to trickery and ‘magical unicorn funnels’? In this week’s episode, Mark Schaefer, the best-selling author of Marketing Rebellion (and 8 other best sellers) and I are going to renew your belief in service-first marketing! 

 

Listen in to hear why this world-renowned marketer, keynote speaker and professor at Rutgers University, advises you to pick ONE marketing lane and create content there until it’s excellent and superior. Also hear the one question you should ask yourself before you create any kind of product or marketing. 

 

Is your marketing killing your leads? Hear why 95% of your website visitors might be missing out on your best content! Get inspired by Mark’s dedication to never letting his readers down, and hear how you can attract people to your business, grow, AND come from a place of service and connection. This episode might just renew your faith in business goodwill and marketing. 

 

What’s in This Episode

1. Mark’s strategy behind giving away his content (no email required!)

2. The truth about a ‘human way to market’

3. How you might be driving 95% of your website visitors away

4. Why you’re automated marketing is killing your leads 

5. The ONE question you should ask before you create a product 

6. How to increase the word of mouth around your business

7. Where Mark sees the economy growing after Covid 

 

What To Do Next

Visit lisalarter.com/e20 for the transcript and all resources from this episode.