The Power of Protons

Ep. 20: There's no room for complacency - it's time to level up the value we offer our patients


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'No room for complacency' It's one of my favourite lines from pHformula's manifesto - and it could not have more relevance to our industry today, for developing solutions to emerging challenges we face as opposed to just settling for the status quo, and what used to work.


In an age where complacency and familiarity with our patients can quickly lead to decreased spend, cancelled appointments and no-shows, extra time between appointments and lower rebooking rates – there has

never been a better time to level up our skills and knowledge base. To invest in ourselves and the value we can transfer into our unique value proposition to our patients.


On this episode of The Power of Protons, I'm excited to share some of the key themes I delivered in my opening address at the Behind the Formulation event with Mariona Jimenez in Sydney 2 weeks ago. Content I hope will inspire you to reshape and redefine your clinical value exchange. If ever there was a time to level up your professional skills and treatment techniques, your knowledge base, your communication techniques, your unique value proposition, it’s today, right now.


Enjoy what I hope will be a thought-provoking episode! D

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The Power of ProtonsBy pHformula Australia


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