Simon Mainwaring is the founder and CEO of We First, a creative consultancy that builds purpose-driven brands. Simon’s book, We First: How brands and consumers use social media to build a better world, is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and strategy+business named it the Best Business Marketing Book of the Year. Want more purpose? Go to www.real-leaders.com/shop and enter in coupon code: Mainwaring50 to receive 50% any print or digital subscription.